Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear on Zillow, Trulia, etc.
Unfortunately, that can also make it harder for Buyers to distinguish one listing from another. After a certain point, they all tend to look the same.
I wanted my listings to stand out from the crowd, so I decided to keep innovating.
Want to learn more about how I can help you sell your home? Request a call and I'll follow up with you to schedule an appointment.
The biggest reason I'm able to attract so much attention is that I can control the presentation of it on my website.
The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. I'm not given the freedom to change too much on sites I don't control.
On jennclementsandco.com, the shackles have been released and I'm free to show your home the way I envision it.
How do I get Buyers to my website to see it? I employ a few different strategies, but chief among them is Facebook Marketing.
I understand people don't go to Facebook to buy a home. But I also know the people who are buying homes are on Facebook.
More than once, I've heard stories like: "We weren't looking to buy a home, but we saw your listing on Facebook and realized we had to have it".